Jennifer McKeever

A spectacular billboard; breaking the barrier to bring a new approach to home comfort awareness. This design was versioned for various brands, used across the east coast. It was also designed for billboard locations that do not accommodate the spectacular extension.

This was created using Photoshop and Indesign.

The client was looking to redesign their credit cards. They wanted an intriguing design that highlighted the individual brands but was also successful as a unified tri-brand for their Rewards program. A metal texture paired with an exaggerated logo makes for a hard-to-miss final product.

Many concepts and variations were presented to the client over multiple rounds of redirect. Below you’ll see the original card art along with a handful of sample concepts and the final design.

Designed using Photoshop and Indesign.

This is a spectacular billboard; the design breaks the border for a more exciting look. A humorouss approach encourages homeowners to skip the DIY, reach out to experts for your HVAC emergencies.

Designed using Photoshop and InDesign.

Printed and digital billboards are designed for Horizon Services and versioned for up to 19 brands. Static billboards typically stay up for a full season, while digital billboards can change more frequently, giving lots of flexibility to highlight offers and services.

These billboards were designed in Indesign and Illustrator.

Logo design for client who was looking for a "stamp" style logo and to showcase his trade-mark red beard.

I started with a variety of illustration styles and font choices. We went through a few rounds of redirect before finalizing the logo.

Created in Illustrator.

Double-sided yard signs designed for Horizon services and versioned for up to 19 brands.

Designed in Indesign.

Logo Design. The goal of the client was to represent a personal transition with a soft feel. The texture in the leaf illustration was done by hand with watercolors, then digitized into vector art. The watercolors give it a personal touch, paired with a clean font choice.

We started with a few rounds of leaf styles. Once selected, we moved on to font choices and layout options before coming to a final design.

Created in Illustrator.

This World Spend campaign includes a 2 panel self-mailer, created in Indesign, and a complimentary email. The email uses responsive design, to adjust appropriately for any device and has been created in Photoshop.

Freelance logo design for a lawncare company. The client came to me with a specific idea but was open to style.

I presented sketches first and 1 was selected to move forward with. After that, we did a round of color revisions, added LLC and finalized the design.

Logo was created in Illustrator.

Double-sided doorhangers designed for Horizon Services and versioned for up to 19 different brands.

Designed using Indesign and Photoshop

Horizon services runs monthly ads in various magazines. The ads are then versioned for up to 19 different brands. For upcoming publications, alterations are made based on season and offer changes.

Below are examples of how one creative is versioned for various brands.

These ads were designed in Indesign, using Photoshop on images as needed.

This campaign was designed for a client’s cardholders who's account was at risk of closing. The campaign consisted of a letter package as well as an email, which is designed to be responsive. The letter and email were also versioned for the sister store - which focuses on a younger demographic. The goal was to create a sense of urgency while maintaining client's branding and voice.

Each holiday season, the client launches a large campaign informing cardholders that they are close to reaching the next card tier. Through direct mail and emails, cardholders are encouraged to spend more and move up to the next card status, therefore earning more rewards. Each component is versioned for 3 different card tiers. The client provided the agency with imagery and holiday branding and the emails are designed to be responsive across all devices.

The client was looking to contact cardholders to inform them of their lowered APR. This campaign consisted of emails and letter packages; targeting cardholders of different tiers. There were multiple versions of each component, with different messaging depending on their credit limit. Reminder emails were also launched to reinforce the excitement. The emails are designed to adjust for various devices. All elements are designed within client branding and requirements.

An interactive ad designed using Facebook's “canvas” advertising platform. The first image encourages you to swipe up to a panoramic image, which then leads you into an offer. Side scrolling images highlight the credit card benefits. The ad ends with a simple call to action.
These ads follow the same layout but have been designed to cater to each brand’s individuality. Designed using Photoshop and completed in Facebook by the client’s internal team.

A pop-up selfmailer, promoting the partnership of the client and Rite Aid, calling attention to Heart Health with a $5 back offer. Designed in Indesign.

3 panel selfmailers; images, colors and messaging changes seasonally. Designed using Indesign and Photoshop for photo retouching.

Fun associate-facing collateral calling attention to an employee contest. Illustrations were done in Illustrator. Posters and tent cards were created using Indesign.

2 panel selfmailer promoting the client's cosmetic services. Created in Indesign.

Gas station signage designed following client’s branding, using Indesign and versioned for a variety of sizes.